"The main aim of the project is to let typography do the talking. We want to showcase the expressive potential of typography, of the letters themselves, in an elegant, unadorned format. Always following the principle that creativity flourishes most when it has limitations, we want to give some of the world's best young graphic designers the chance to reclaim the interpretative power of type."
Jul 4, 2011
It is easy to be beautiful; it is difficult to appear so. (Frank O'Hara)
Art is science made clear. (Wilson Mizner)
Ads are the cave art of the twentieth century. (Marshall Mcluhan)
The holy grail is to spend less time making the picture than it takes people to look at it. (Banksy)
Genius ain't nothing more than elegant common sense. (Josh Billings)
The first mistake of Art is to assume that it's serious. (Lester Bangs)
If everyone is thinking alike, then somebody isn't thinking.(General George S. Patton)
Genius is nothing but a great aptitude for patience.(George-Louis De Buffon)
Paranoics also have enemies! (Ricardo Piglia)
You can't judge a book by its cover, but you can tell how much it costs. (Carter USM)
To design the future effectively, you must first let go of your past. (Charles J. Givens)
Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors. (George Santayana)
Design is not just what it looks like and feels like. Design is how it works. (Steve Jobs)
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools. (Douglas Adams)
